Peak Performance Marketing

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In today’s competitive grooming industry, branding, visibility, and client engagement are just as critical as technical skill. The Marketing Support track within the Peak Performance Mentorship program is designed to provide barbershop owners and independent professionals with the strategic tools and expert guidance needed to grow and sustain a high-performing business.

Mentees will receive dedicated access to our internal marketing professionals—experts who specialize in branding, lead generation, and customer retention strategies specific to the grooming and service industries. This isn’t surface-level advice; it’s hands-on, practical support. You’ll be able to consult directly with marketing professionals for campaign ideas, ad placement guidance, social media optimization, and promotional rollouts. Expect real conversations, creative brainstorming, and strategic execution tailored to your business goals.

Every month, you will receive a comprehensive marketing report outlining the key performance indicators of your digital presence. These reports are designed to help you make smarter, more informed decisions. Key data includes:

• Call Tracking Reports – Understand the volume and sources of incoming customer inquiries.
• Website Traffic Analytics – Review site visits, page engagement, bounce rates, and traffic sources.
• Click-to-Map Direction Metrics – Identify how often customers are navigating to your location via search engines.
• Missed Call Reports – Stay aware of lost opportunities and areas for front-desk improvement.
• Google SEO Progress – Track how your online presence is ranking in your service area.
• Google Ads Performance – Review ad engagement, impressions, conversions, and ROI metrics.

Each report comes with expert interpretation and suggested next steps, so you’re not just reading numbers—you’re taking action.

If you’re operating without a defined marketing budget, we’ll work alongside you to build a structured and scalable plan. Whether you’re launching your first digital campaign or expanding into multiple service areas, our team will help you determine:

• What your business can afford to invest monthly or quarterly
• Which channels provide the best ROI for your specific audience
• How to structure ad spend, promotions, branding, and content creation
• When to scale up or streamline based on results

This approach helps mentees develop confidence and discipline in managing marketing spend—transforming guesswork into strategic execution.